Northwest Horizons

JUUL’s rise in popularity at Northwest

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JUUL’s rise in popularity at Northwest

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While e-cigarettes are not a new topic of discussion among high school parents and students, the rising popularity of the Juul, coupled with its unique, inconspicuous flash-drive like design has raised many questions and concerns. Indeed, it is often difficult for teachers, administrators and parents to identify the JUUl for what it is.

Co-founded by James Monsees and Adam Bowen, the JUUL began its first stages of development in 2007, but it wasn’t until 2015 that Juul Labs officially launched the product. In essence, a JUUL is a battery powered device  that converts a liquid, housed within an interchangeable “pod” into vapor.

It is comprised of two pieces, a device that houses a battery, and a top removable cartridge filled with “e-liquid.” Unlike other traditional e- cigarettes, the JUUL requires no operational functions, and instead begins working on its own when the user “takes a pull” from the mouthpiece.

The health effects of a JUUL, similar to e-cigarettes in general, are hard to pinpoint. However, its method of delivering nicotine to the user is arguably safer due to the lack of combustion and tobacco in the product.

Despite this, it is worth noting that the nicotine content of a single Juul pod is about .7mL, comparable to a pack of cigarettes. The liquid pods that must be purchased separately come in a variety of flavors, from mint to mango ro creme brulee.

Legally, teens must be 18 or older to use or purchase a Juul. Unfortunately, the ease of access has allowed many underage users to participate in the growing trend. The less distinguishable shape and size of the Juul, the variety of flavors to choose from and the reduced amount of smoke exhaled helps set the popularity trend of the JUUL in the upwards direction.

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JUUL’s rise in popularity at Northwest